Rebranding for Aramino, rice producers from Vercelli, Italy

Rebranding and packaging design for Aramino. Since 1919, a historic, famiy-owned rice farm in the heart of Vercelli region (renowed for its Carnaroli variety). The aim was to give Aramino a real, down-to-earth, genuine and rustic identity, whilst maintaining a premium look to give voice to its high-quality varieties of rice and risottos.